About two weeks ago, we tweeted out a link to a piece on Forbes about social customer service—why some companies are good at it, and others are not—which referenced research…
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It seems impossible to watch or read the news these days without hearing about another natural disaster, here in the United States and abroad. Just days ago, my family was…
For many years, some public relations professionals (and their bosses) have been enamored with measuring success through the use of Ad Value Equivalency (AVE). In a desperate attempt to quantify…
The most recent SoloPR Twitter Chat was, as I referred to it on Twitter, an epic convergence of my two favorite chats. The featured guest on the chat was Shonali…
I had a great time guest-moderating the #MeasurePR Twitter chat on Tuesday, subbing in for the Blog World-bound Shonali Burke. I used CustomScoop’s system to generate the transcript, which is…
Why not, right? Using CustomScoop’s proprietary search technology, we decided to track mentions of several categories of Easter candy, beginning on March 8—“Fat Tuesday,” aka, the day before Lent kicks…
As the snow melts and bulbs push determinedly up through the still-somewhat-frozen ground, we in New Hampshire start to get a little spring fever. Whether it’s a new coat of…
I read with great interest this piece on Chicago Business that lays out reasons why bloggers are quitting–a phenomena first noted in a Pew Internet research poll last year. It’s…
As Media Bullseye columnist Wayne Kurtzman has noted in a post over on that publication, January 15th is Wikipedia’s 10th Birthday. Wikipedia was one of the first “consumer generated content”…
It’s January, and for many this means resolutions. Some even resolved to get organized, clear out the clutter, and become more mindful of our living spaces. Can you tell I…