As mentioned in the post about the launch of CustomScoop’s new user interface, one of the new features is the ability to sort, manage, and arrange content for either one-time…
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The team at CustomScoop has been hard at work during the past few months, and we’re thrilled to announce some exciting changes to the CustomScoop product line. The first thing users will notice is our new user interface. From a collapsible left side bar, which makes your results easier to see and review, to new page headers and new help files, our look is fresh, clean, and easier to navigate. But looks aren’t everything, now are they? So we have also improved core features of the system.
I’ve written before about how our internal team of analysts uses CustomScoop’s ClipIQ service, so I thought I’d take this opportunity to explain a bit more about what the team…
One of the most useful features in ClipIQ that our Professional Services analysts use is the custom tagging feature. Pairing this with Clip Reports allows us to create engaging charts,…
CustomScoop’s Professional Services Group–our in-house team of analysts–reviews thousands of clips a week for clients. Although each client is different, one task that has to be tackled daily is to review clips and produce reports for clients, using CustomScoop’s ClipIQ service. The team of analysts uses the Team edition, our most robust version of ClipIQ.
Sometimes, the need to monitor from a reputation management perspective hits really close to home. We recommend clients use our service to closely monitor their mentions online to alert them…
There were two major PR missteps that caught my eye recently, and the response to both was predictable. First, FEMA’s “fake” news conference. I’m not sure whose bright idea this one was, but…
In honor of tonight’s opening game, a picture of a transplanted fan: Yes, that is a lobster chew toy and a Red Sox bandana–Ralph is a 100% New England dog!
I’m a firm believer that reading is one of the key factors contributing to good writing. I’m an avid enough reader that my book purchasing has sometimes gone from the…
After reading both the Bad Pitch Blog’s post and Stephen Baker’s (of BusinessWeek) account of a less-than-informed PR person, I can’t help but think that even if you are an extremely busy PR person, doing a…